Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

admin October 25, 2024

Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

Proton’s first production EV is now open for booking nationwide at from RM120,000 estimated! The national carmaker has unveiled the Proton eMas 7 (stylised as e.MAS 7) on the first day of the paultan.org Auto Car Expo (ACE) 2024 at the Setia City Convention Centre, and the interior is open to the public for the first time. Free entry, so come and see it for yourself.

On top of that very attractive RM120k estimated starting price (this is a larger and much more modern SUV than the X70), Proton has announced a ‘Pioneer Privilege Deal’ that comes with a RM500 rebate and a gift pack worth RM1,000. This offer is valid from today till the eMas 7’s launch date, which has been confirmed to be sometime in December (possibly at KLIMS 2024). The booking fee is RM500.

Price/package and specs aside (more on this below), Proton also announced the launch of the ‘e.MAS App’ at ACE 2024. The app is described as a ‘dynamic platform designed to enhance the user experience from booking through ownership’. The app simplifies managing vehicle booking, scheduling services and accessing Malaysia’s EV charging network. This sounds like a Proton version of the Hello smart app, which is a good thing. By the way, Proton eMas is handled by EV division Pro-Net, which also manages smart.

Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

We already know quite a bit about the eMas 7 – it’s based on the Geely Galaxy E5, but Proton says the two companies worked together concurrently on the model, involving 230 Proton engineers and designers, 700,000 man hours and over 10 million km worth of testing. The front-mounted electric motor produces 160 kW (218 PS) and 320 Nm of torque, propelling the fastest-accelerating Proton ever to 100 km/h from rest in 6.9 seconds. By the way, Proton says that the SUV’s 0.275 Cd value has lower wind resistance than a bullet.

Revealed at ACE 2024 today are the EV’s two variants – Prime and Premium. The base Prime comes with a 49.52 kWh Aegis short blade lithium iron phosphate (LFP) battery that’s good for 345 km of WLTP range (it’s good that Proton uses WLTP in its materials, the super optimistic CLTC is 440 km). The Premium gets a 60.22 kWh battery with 410 km WLTP range (Geely’s CLTC figure is 530 km). DC fast charging from 10-80% SoC takes 30 minutes.

We need to talk about the interior, since we’re seeing it for the first time. Apart from badging and the fact that it’s RHD, the cabin is pretty much Galaxy E5, down to the slightly oblong-shaped two-spoke steering wheel, 10.2-inch instrument panel, 2.5K-resolution 15.4-inch infotainment touchscreen, two-level centre console and even the flowing lines motif on the centre console and seats.

Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

The screens run on Flyme OS, developed by Geely-owned smartphone maker Meizu. The centre touchscreen controls various functions including air-con temperature and fan speed, drive modes, ADAS settings and the operation of the panoramic sunroof and sunshade. Also on is a colour head-up display. Music is piped through 16 Flyme Sound Wanos speakers, including in the front headrests.

Let’s talk stalks – right of the steering wheel is the Mercedes-style column-mounted gear selector; left controls indicators, front and rear wipers/washers, and manual/auto high beam toggle. The centre console houses a big volume knob and four physical buttons (front demister, recirculation, auto air-con and air-con on/off). Below these are swing-lid twin cupholders and a wireless phone charging pad. The armrest box holds a key fob-charging pad.

Besides offering storage, the lower level of the centre console features a 12V socket, a USB-A port and a USB-C port (you’ll also find USB-A and USB-C ports below the rear AC vents). The rear quarters are spacious, thanks to a flat floor and the long 2,750 mm wheelbase. There are storage drawers under the rear seats and under the rear AC vents, as well as underfloor storage in the boot, but there is no front trunk/frunk.

Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it! Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it! Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it! Proton eMas 7 open for booking, from RM120k est – EV’s interior shown for first time at ACE, come see it!

Speaking of storage, Proton touts a best in class 33 storage spaces. Aside from the 461L boot and 51L boot (1,877 litres with rear seats folded), there are 14 litres of under seat storage and the ‘hidden bridge’ is a 10.8-litre space.

Back to the two variants. We don’t have the full spec sheet yet, but we know that the Prime will get 18-inch alloys, the 15.4-inch infotainment screen, remote control and Level 2 ADAS (yes, ADAS is standard for the first time on a Proton). The Premium adds on 19-inch alloys, the 16-speaker Flyme sound system, head-up display and ventilated front seats. As for Android Auto/Apple CarPlay, it won’t be available at launch but expect an OTA update next year.

The available colours are Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose and Lithium White. There’s only one Indigo Blue shade for the cabin. We’ve put a full interior gallery below for your perusal, but really, there’s nothing like seeing it for yourself. Come to ACE 2024 for a closer look at Proton’s first EV, and bring your family for a fitting session.

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